About

About me

My name is Anoop, a SEBI Registered Investment Adviser (INA100009293).

I have been an investor in the Indian equity markets since 2006. I did my MBA from the Indian School of Business to then become a strategy consultant working across sectors and geographies for almost ten years before moving to other strategy and operational roles. I currently advise a small group of individuals on their equity portfolios for long-term wealth-building.

To know more about how I work with a small group of clients to build long-term wealth, have a look at the Calm Advisory page

Why this site

Dr. Feynman, on the difference between knowing the name of something and understanding it:

“See that bird? It’s a brown-throated thrush, but in Germany it’s called a halzenfugel, and in Chinese they call it a chung ling and even if you know all those names for it, you still know nothing about the bird. You only know something about people; what they call the bird. Now that thrush sings, and teaches its young to fly, and flies so many miles away during the summer across the country, and nobody knows how it finds its way.” [source]

Tune into any financial news channel and investing in equities sounds like an arcane field only PhDs in Economics and those steeped in fort architecture (moats anyone?) are qualified to operate in. The talking heads on CNBC hold court on what is likely to happen in the market, on an hourly basis with references to central bank actions and currency movements in far-off countries. It can be intimidating for any prospective investors.

Fact is, in investing, like in life, there are some core concepts that every person irrespective of educational background and finance know-how can understand and indeed internalise. The biggest determinant of investing success is in identifying and calming our own behavioural biases.

This site is an attempt to distill key learnings on my two passions: improving the mind and body, and investing in the stock market.

A lot of the key messages on this site have been long propounded by the world’s best in their respective fields. My mission is to understand them from first principles and summarise in a manner that helps me and readers understand it better.

If any post does not make sense because it’s shrouded in jargon, means, I either did a shoddy job writing it, or do not understand it very well myself. Please feel free to call me out in such instances.

Thanks for visiting!

If you’re here for the first time, a handy place to start, is you guessed it, the ‘Start Here‘ page

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