What bad design can teach us about investor behaviour

Shower controls and Jet Lag I am currently reading a book on design called The Design of Everyday Things by Don Norman. As opposed to the usual sources of reading recommendations from friends, websites top 10s or the ubiquitous Amazon recommendation engine, I came across this book when letting off frustration on google. Let me explain. For a long time, my professional designation was “management consultant”, a profession that gets its fair share of eyerolls and wisecracks, not unlike… “If you see a consultant on a bicycle, why should you never swerve to hit him? It might be your bicycle.”

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Challenging what I “know” – Indigo Airlines

I recently broke two of my own investing rules. I invested in the recent IPO of a company, in spite of (still) firmly believing that IPO stands for Imaginary Profits Only like Benjamin Graham famously referred to them. The other rule I broke is equally if not more egregious, that of investing in possibly the worst sector there is; the airline industry. Yes, I invested in the Indigo Airlines IPO that listed on October 27th 2015. It was tempting to do a post titled similar to this one, something called “5 reasons why Indigo Airlines is a fabulous stock pick” or why

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