FOMO as a Sales tool
The typical Amazon product page has almost 10 elements meant to nudge us to buy the product. All businesses utilise FOMO-nudges to stand out in a crowded marketplace to sell. Investing is no different. But FOMO as a sales tool in investing looks different. As of writing this, markets have been recovering and making new highs. There will be no shortage of sales nudges implying innate brilliance and visions of quick returns. The more you understand them, the less effective the nudges become.